Remember this. No matter what you do for your off page efforts, your website will never get ranked if you don’t take care of your on page requirements. With that being the case, you need to understand what’s involved in On Page SEO. Here’s a starting place for you…
Telling the Search Engines What Your Website is About
That’s the whole purpose of doing On Page SEO. The SE’s need to be able to crawl your website, extract information for what the website is about, and determine what main topic / subject your website is geared towards. So how do you tell the SE’s what your site is about?
Title Tags: These are the tags that appear when you mouse over the tab of your browser while you’re on your website. If you’re a Bakery in San Diego then your title tag should ready something like: Bakery San Diego. This gives a clear presentation to the SE’s.
Description: This is the text that describes what your website is about. This text appears under your title in the search engines and describes what your site is about with more information.
SEO friendly URLs: If your website is setup on a content management system it means it is drawing pages from a database. CMS’s (like Joomla, WordPress, Drupal, etc) may assign a page id number in the URL string instead of a friendly name. Here’s an example of what you do and don’t want:
Image Tags: If you have images in your webpage put Alt text on them to describe them.
Authority Links: These (as obscene as it may seem to you) are outbound links leading visitors away from your website to a page that is highly authoritative on the subject your website is about.
Internal Links: These are links to other relevant pages within your own website.
H1 Tags: These let the SE’s know what the main subject of the page content is.
There are tons of requirements for On Page SEO but these will get you started in the right direction. For more information on On Page SEO please feel free to reach out to us directly.